You know, one of my favourite ways to use Tarot, both for myself and other people, is for business advice. At first glance this may seem a kind of crazy thing to say, after all the two subjects seem poles apart, but from my experience the answers you get are extremely useful, practical and relevant. Because deep down, you know the advice you need to hear. The cards help you see that.
Let's do an example right now. I want with more great clients for my tarot consultancy, so let me ask for advice about that. I need to think carefully about the question, because we must remember "GIGO" right? (garbage in garbage out!) How about: What is one practical way I can find more great clients for my Tarot business? Nice and specific.
I'm going to shuffle and draw one card while thinking about my question "lightly" - no intense "please, please, please"! Here goes, ready?:
I've drawn the Two of Swords from the Robin Wood deck. Interesting! This card is a classic 'dilemma card' even if the dilemma is of her own making. Why hold those swords in that awkward position with a blindfold on anyway?
Let's assume the lady with the swords is me. (Duh!)I have my back to the ocean - to the exciting, swirling, scary sea as I sit perched on my safe little piece of rock. It may be a ruin and have huge holes in it - but hey - it's mine and I'm not leaving it, especially not with these bloody great big swords on my shoulders. I might fall off!
Hmmm what does that tell me? That am being a touch conservative with my marketing and promotion and keeping to the safe, tried and tested methods? That I don't want to test the waters in that great big challenging ocean out there? That I am sticking to my guns (or rather my swords) by insisting on this awkward, uncomfortable but familiar situation, even though I am clearly not moving forward by doing this. (Very static our lady on the rock!) In terms of marketing and promotion it means I am doing the "same old, same old" and getting the same results. I think that's a definition of madness, isn't it? Doing the same thing over and over again and expecting to have different results?
So it's pretty obvious that my marketing as it stands isn't as good as it might be and that if I don't change it I'm going to get no further forward. But I asked for practical advice, so what could that be?
I'm now going to do a bit of visualisaton, try and zoom into the card, imagine myself in that position, sitting on the rock with the swords, and see what happens if I put them down, take the blindfold off and turn round. Don't go away, I'll be back - if I don't fall off the bloody thing!
OK, well I opened my eyes once I'd got those things off my shoulders and I was facing a brick wall! I turned round, was on the shore and there was a boat. How cool is that? I got in the boat, rowed it myself to a cove and was met by a peacock! Then I ended up running across a grassy hill like Julie Andrews in The Sound of Music! Apart from the thought that men in white coats should be coming to take me away, what nuggets of wisdom can I draw from this?
I'm 'up against a brick wall' if I keep on marketing the way I am. (True - there are a lot of tarot readers out there!) I need to set off in a different direction, "row my own canoe" so to speak and 'show off' a bit more (peacock). There's a whole world out there and I need to "sing out" to them,
I know what this means, deep down I do. The "showing off", the "whole world out there" .Video. I have been avoiding this - a bit scary isn't it, video, but I feel that is what the message of this card is. Ditch the old fashioned marketing and dive right in! Make a few videos.
Watch this space...(perhaps literally!)
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